Lauren Barber

Design Portfolio

Hi

I am a recent graduate of the University of Pittsburgh, with a bachelor’s in media and professional communications, and have been working in the fashion and social media industry for the past four years. My experience ranges from social media management to video production to website coding. New to the NYC area, I am seeking a full-time role in digital marketing. I enjoy employing my creative skills to produce engaging content, particularly in the fashion industry. However, as my skills are transferrable, I am open to exploring opportunities in other industries. Thanks for reading; I can’t wait to connect!

xx, Lauren

Social Media/ Influencer marketing

Worked with @kelclight for three years creating content, coordinating brand deals, and writing copy as she grew from 30k to 300k followers on Instagram.

@vo.beautyco social meda

• Calvin Klein
• Aritzia
  
• YSL Beauty
• Princess Polly
• Hotel 1000 Seattle
  

• Getaway House
  
• Tom Ford Beauty
  
• Gooseberry Intimates
  
• NA-KD Fashion
  
• Diptyque Paris
  

Top performing videos

Tutorial video

Lauren Conrad makeup tutorial posted on @kelclight Instagram and YouTube channel. Formatted and edited for both platforms. Garnered 18k views on YouTube and 16.6k views on Instagram.

Beauty branding

product photography

Graphic design

Excerpts from My poetry book

Rue 21 PitcH

Film PhotOgraphy

Competitive AUDITING

Internship at Fore Folk Studio

My credentials

EXPERIENCE

Freelance Content Creator/Model August 2022 - Present

New York, NY

• Collaborate with brands such as Artitzia, Princess Polly, and Tom Ford Beauty to create brand-specific content for their social media channels.
  
• Use my Instagram account @laurenabarber to showcase my content creation skills and modeling experience.
  

Social Media/Brand Strategy Intern – Fore Folk June 2022 - August 2022

Pittsburgh, PA

• Assisted with client-based brand strategy, including competitive audits and content planning.
  
• Created and curated high-quality content for both the Fore Folk brand and clients.
  

Personal Assistant & Photographer – Kelclight Styled LLC September 2018 - May 2021

Pittsburgh, PA

• Managed Instagram collaborations, acting as a liaison between Kelclight and partner brands.
  
• Directed, produced, and edited branded content for Kelclight Styled's Instagram and blog.
  

Social Media Manager – VO Beauty Co May 2019 - August 2019

Toronto, ON

• Led social media management, creating original content and driving daily engagement through in-feed and story posts.
  

EDUCATION

Bachelor of Arts in Media and Professional Communications August 2018 - August 2022

University of Pittsburgh

Awards:

• The Cathedral of Learning Achievement Scholarship (2018 - 2022)
  
• Dean’s List (2020-2021)
  

Leadership Roles:

• Director of Public Relations – Fashion Business Association
  
• Fashion Show Marketing Committee – Fashion Business Association
  
• Calvin Klein Brand Ambassador
  

SKILLS

• Social media marketing and influencer marketing (expertise in Instagram and TikTok)
• Content Generation and Execution
• Graphic Design
• Photography (DSLR and Film)
• Short-form Video Production
• Brand Strategy
• Market Research and Data Analysis (Google Analytics)
• Creative Software (Adobe Suite, Canva, Procreate)
• Web Design and Development (HTML, CSS, JavaScript, Git)

Lauren Barber

Let's work

@laurenabarber

Location

Brooklyn, NY

Phone

919-889-3256

Email

contact.laurenabarber@gmail.com